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  Turning Yellow Pages Into Green: An Investment That Still Pays Off
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$24.95
Current statistics show that at least 72 percent of new storage customers come from print Yellow Pages. Learn the secrets of price negotiation, ad placement and design that will help you get excellent investment return from your advertising dollars. This session was recorded at the 2008 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 49 minutes. Accompanied by a 2-page companion manual.

Speaker: Sue Weinman, Michaels Wilder

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