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  The Essentials of Yellow Pages Advertising
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$24.95
What is a Yellow Pages heading, and what can it do for you? What is an “adequate” advertising budget? How do you get the best deal from your YP publishers? What about using Hispanic directories and bi-lingual ads? This session tells you what you need to know about this key marketing tool. This session was recorded at the 2006 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 46 minutes. Accompanied by a 30-page companion manual.

Speaker: Sue Weinman, Michaels/Wilder Group
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SAMPLE Companion Manual
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