Learn how to apply basic sales strategies to self-storage. These fundamentals will help you rent more units, win and keep customers, and boost your bottom line. This session was recorded at the 2006 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow.Running time: 50 minutes. Accompanied by a 4-page companion manual.
Expand your collection of educational resources with this 10-piece set
of SSTI audiocasts! These seminars can be listened to anytime, anywhere.
The “Facility Operation Essentials” package covers the key topics of sales,
marketing, pricing, staffing, legal issues and ancillary services. This collection comprises 10 hours of quality material. (10 Audiocasts
Total)
In today’s competitive environment, many self-storage operators are challenged to increase the profitability of their business. To improve the performance and real estate value of your facility, you must boost its net operating income. In this session, you’ll learn how to use market demographics to generate leads, improve sales and increase rentals. You’ll also learn yield-management techniques that will help you raise rates. Learn creative ways to improve NOI and become the price leader in your market! This session was recorded at the 2008 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow.Running time: 56 minutes. Accompanied by a 7-page companion manual.
Speaker: Brad North, Advantage Business Consulting
Learn about the psychology behind renters' buying decisions. You'll hear about the importance of rental rates, location, size and various amenities in the renter's mind. This session was recorded at the 2007 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 42 minutes. Accompanied by a 32-page companion manual.
Speaker: Tron Jordheim, PhoneSmart Sales Solutions
Managing a storage site isn't brain surgery, but it does take know-how
and skill. Thanks to competition, a more demanding customer base and
technological tools, facility operation becomes increasingly complex.
This book highlights some creative management methods. It also walks
you through the process of writing your operation's policies and procedures
and setting a pricing strategy. You'll read about physical vs. economic
occupancy, effective rent increases, site audits, and insights on using
a management company. You'll also learn how to be sales savvy and deliver
superior customer service.(38 pages)
Maximizing Profit With Sales, Marketing & Efficiency
Audiocast
Learn how to take your self-storage operation to the next level! This session is ideal for beginners and veterans who are committed to maximizing their profit. Learn how to create an environment for higher production by optimizing sales, marketing and operational effectiveness. These cutting-edge disciplines will help take your self-storage operation to the top of the marketplace. This session was recorded at the 2006 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 72 minutes. Accompanied by a 7-page companion manual.
Speaker: Brad North, Advantage Business Consulting
Identity theft is a pervasive concern in today’s society. As a storage operator, you must avoid falling prey to customers who use stolen identities to rent units. You must also protect tenants’ sensitive information. This seminar highlights business practices to do both. This session was recorded at the 2007 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 49 minutes. Accompanied by an 11-page companion manual.
Who says you have to employ a full-time resident manager for your self-storage facility to be successful? Who says you have to have a manager on site at all? Operators all over the world are taking advantage of new technology and security tools to run “unmanned” sites from a centralized office. This package contains insight to remote-management essentials such as kiosks, web-based video surveillance, electronic locks, enterprise software and more.
Round out your industry library with this complete set of SSTI e-books!
Receive one book in each subject category: finance, real estate, construction,
development, facility management, site maintenance, legal issues, insurance,
marketing, technology, security, specialty storage and staffing. This
is an invaluable resource for anyone learning about the storage business.
It's also a fantastic reference to keep on the office shelf (or computer)
and use during employee training. This collection comprises more than
450 pages of quality material. (13 E-Books Total)
If your renters aren’t buying retail storage product from you, they’re buying it from someone else! Learn how to tap into this underestimated revenue stream. This session emphasizes the importance of serving your customers’ needs, having an innovative merchandising partner, and setting merchandise sales goals for your sites. Anyone interested in generating additional revenue for their business should attend this presentation! This session was recorded at the 2008 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow.Running time: 39 minutes. Accompanied by a 22-page companion manual.
Taking Your Self-Storage Operation to Greater Heights
Audiocast
Learn how to take your self-storage operation to the next level by maximizing the most important aspects of your business. You’ll hear some of the most effective ways to motivate staff, capture sales, measure and track information, market your product and much more. Listen to this session if you want to increase profit while improving real estate value. This session was recorded at the 2007 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 51 minutes. Accompanied by a 6-page companion manual.
Speaker:Brad North, Advantage Business Consulting LLC
Tenants are the lifeblood of any self-storage business, but that doesn’t mean you should underestimate your value. Satisfied customers are content to pay a fair price for a good product. Learn the best techniques for keeping customers happy while simultaneously maximizing revenue. Offer great service, and you can improve your bottom line! This session was recorded at the 2006 Inside Self-Storage Expo in Las Vegas, the industry’s largest conference and tradeshow. Running time: 83 minutes. Accompanied by a 21-page companion manual.
Speaker: Joe Niemczyk, Executive Self Storage Associates Inc.
